Advertising online is a tricking business. I think that if we simply fall back to the first instruction from the text, “Out most reliable source of information about the world is our own experience,” (p. 84) we should be able to navigate most things we’ll come across online. The truth is that we have had companies trying to sell us things for years in print, on tv, and in person. Online advertising isn’t that different, but there are a few new tricks. The advertisement that I chose isn’t much different that something we might find in a magazine. I don’t know what this is even for, but what a deal. The big bold eye catching components are in the following order: 1. The sales pitch. 2. The brand. 3. Where to apply. 4. Slogan. The add tries to leverage off the name of Compass as a large bank, so in a sense they are asking us to, “accept a claim made by a reputable authority whom we can trust …”
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