Thursday, September 2, 2010
Vaguery
I suppose that the most recent statement that I have heard that was either vague or ambiguous would have to be an add on the radio for a new birth control pill. The pill said that it not only helped to prevent the chances of pregnancy, but it also help women control mood swings during their monthly cycle, lessened bleeding, and finally it would improve their acne. What made this statement vague is degree to which it would help to control mood swings, blood flow, and acne. This was actually an article I heard on NPR about the company that produced this add, and the ramifications from it. I was surprised to hear that they were forced to stop the add, and create a new add that gave more factual truth about the scientific accuracies that had been proven in trials. The second add actually confirmed that it didn’t live up to the build up from the original add.
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Hey there. I completely agree with you on this huge marketing issue. Ads these days should be more factual, but when they do become factual companies fear that their product will not reach their projections. I feel disgusted upon just saying that. It is as if these marketers trick others, putting the public's and their client's lives at risk. I actually know of a great quote that Albert Einstein said, "Three great forces rule the world: stupidity, fear and greed." This perfectly portraits today's marketing sector. On the other side, there are good products that do show up, but they soon lure you in with a new, and improved product which you would want to buy. It is horrible when this is the case with medicines. It is just sickening.
ReplyDeleteNevertheless, very interesting topic choice. I liked the way you presented it.
Vacation-
ReplyDeleteThis is a solid example of vaguery because it shows it in the way you broke down the radio commercial and how it leaves out certain facts that would follow up to there vague promises of what it can do. This is probably because the product just doesn't live up to what it says it does. Also, I'm surprised to hear these type of commercials on the radio because it is such a touchy subject. Anyways good job breaking down vaguery with this example.
-Steven72089